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Intel bought a foothold in tablets - now it wants to cut itslosses
On 16/01/2015 8:48 AM, Intel Guy wrote:
Intel bought a foothold in tablets - now it wants to cut its losses
The chip maker plans to focus on making money this year on mobile chips
rather than shipping large volumes
Intel shipped 46 million tablet chips last year, exceeding its own goal
of 40 million, but don't expect the company to make such a commitment
This year, the chip maker wants to focus on making money on mobile chips
rather than shipping large volumes, CEO Brian Krzanich said during a
conference call to discuss fourth-quarter earnings on Thursday.
Entering 2014, Intel was still struggling to make its mark in the tablet
market, which was dominated by ARM. Intel set a goal to ship 40 million
tablet chips and enticed device makers to use its low-power Atom
processors by heavily subsidizing the chips. The company was effectively
buying its way into the tablet market, but it lost millions of dollars
in the process.
Doesn't surprise me, tablets are already fading as a market category.
Some Chinese OEM's are falling bankrupt which used to make tablets. The
problem with tablets is that they rarely go obsolete. You buy one from 2
years ago, and the ones from today have virtually no difference.
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